2024 is widely recognised as a stand-still year for the global TV & Video industry. With investment paused, the year is characterised not by the arrival of new products and services, nor major new content investments, it’s a year focused on reassessment of business strategies.
Already, a first step towards sustainability has been taken: all major global SVOD services have transformed into hybrid SVOD/AVOD services. Alongside shows and movies, sports streaming has become a key strategic feature on ‘super-streamer’ services. Operator bundling of SVOD is now a standard across the world, with millions of customers accessing services like Netflix, Amazon, Disney, HBO and Paramount via their mobile, broadband and TV subscriptions. In many ways, online video is starting to look like pay-TV 2.0, but multiple challenges for the future remain.