AGENDA 2024

DEC 4—Wednesday


DECEMBER 4, WEDNESDAY


9am—6pm

MARKET OPENS


9am—6pm

ATF In-Development Club presents—
ATF x SAAVA IP ACCELERATOR 2024

The ATF x SAAVA IP Accelerator Prog brings together the best content/business concepts globally, to meet with international co-producing partners, distributors, commissioners, and financiers.

Projects in:

  • Creative & Literary Arts IPs looking for development/production funding:
  • Business Venture IPs and start-ups in the media-tech/content/entertainment space looking for credit/venture/private equity partners

In collaboration with SAAVA

Sponsor: Goldfinch


10am—11am

OPENING CEREMONY

Guest-of-Honour: Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information, Singapore

All are welcome.


10am—12pm

ATF In-Development Club presents—
LEAP MASTERS MEET MASTERS—VARIETY SHOW CONCEPTS ROADSHOW

You are invited to the Masters Meet Masters final leg of the 2024 “LEAP Co-Development Program: Variety Show”. Organized by TAICCA, this program is co-operated with AR Asia Production and Something Special and has reached its final stage after eight months of development with top Korean creators.

Eight unique variety show concepts, created by talented Taiwanese teams, will be unveiled, spanning genres such as Dating, Competition, LGBT+, Music, Survival, Food, Game, and Fantasy. Find out if any of these innovative projects resonate with you.

In collaboration with AR Asia Production | TAICCA | Something Special | LEAP


11:30am—12:30pm

ATF In-Development Club presents—
ATF x MANGO 1% FORMATS PITCH 2024

An international format competition initiated by China’s Hunan TV & Mango TV, this inaugural pitch aims to discover and develop that 1% innovative formats content that can bring local audience together and travel across multiple screens and various cultures.

In collaboration with Hunan TV & Mango TV


12pm—2pm

BUYER’S LUNCH: TAIWAN SPOTLIGHT

Join us for an engaging occasion showcasing Taiwan's diverse original TV content and films. This afternoon engagement offers international buyers a valuable chance to explore Taiwan's rich storytelling and creative talent. Connect with Taiwanese industry professionals, discuss potential collaborations, and establish business partnerships. Don’t miss this opportunity to discover Taiwan’s dynamic creative content landscape at ATF! 

Open to all buyers. (Limited vacancies, subject to accreditation)​

Brought to you by Taiwan Creative Content Agency (TAICCA)


1pm—3pm

ATF In-Development Club presents—
ATF x EST N8 HORROR PITCH 2024

A brand-new initiative for horror film producers and projects from Asia, offering opportunities into the horror genre across Asian markets, with intentions to develop and pitched to the US market.

In collaboration with EST N8


2pm—3pm

K-CONTENT & FORMAT SHOWCASE (KOCCA)

A much-anticipated session that presents the best of K-Content & Format.

Let's experience the intensity of Korea Content & Format!

In this showcase, you’ll get an exclusive look at various broadcast-OTT programs and formats that highlight the impact and trends of K-Content & Format.

Don’t miss the chance to meet the 7 leading content companies and their fresh shows.

Brought to you by Korea Creative Content Agency (KOCCA)


3pm—4pm

Content Showcase 2025—
DISCOVER THE CHARM OF DAYLIGHT ENTERTAINMENT

Immerse yourself in the artistry and passion of Daylight Entertainment, the powerhouse production house behind critically acclaimed dramas like Nirvana in Fire, Ode to Joy, and Minglan's Story.

PLUS!
Be introduced to the TV drama, Our Generation, where the creative process that brings these captivating narratives to life, is commemorated!

Special appearance by director Zhang Kaizhou & artistes Zhang Linghe, Shen Jiayu & Wu Sheng.

Brought to you by Daylight Entertainment


3:30pm—4:30pm

ATF In-Development Club presents—
PRODUCERS' WORKSHOP SPECIAL

What is Fremantle looking for when investing in a feature film or series?

All are welcome | Limited space | Includes Q&A Segment


4pm—5pm

DRAMA GEMS FROM JAPAN

Get ready to dive into the best and the latest of Japanese dramas! This session will showcase a selection of thrilling new titles, highlighting each of their standout features, and explaining why they’re a must-watch.

Two featured shows will be underscored, and their presenters will take the stage to deliver a presentation and answer questions. Don’t miss this exclusive opportunity!

Brought to you by Ministry of Internal Affairs and CommunicationsBEAJ (Broadcast Program Export Association of Japan)

4pm—5pm

HOP ON THE SUCCESS OF K-ANIMATION!

Korean animation has become the talk of the town, as experts predict it will surpass all other popular animation in less than 5 years. Be part of the upsurge of this rising star, as it steals ratings and witnesses the beginnings of a K-animation gold rush.

Open to all buyers. (Limited vacancies, subject to accreditation)​

Brought to you by Gyeonggi Content Agency (GCA)

4pm—5pm

SINGAPORE HOUR

You’re invited to Singapore Hour at the SG Pavilion at ATF 2024!

Meet with over 90 Singapore media companies to discover opportunities, connect with industry leaders, and explore the future of content. 

Brought to you by Infocomm Media Development Authority (IMDA)

4:30pm—5:30pm

ATF In-Development Club presents—
PRODUCERS' WORKSHOP SPECIAL 2

New opportunities abound, as this session presents MIXI, Inc. from Japan. Grab your seats to listen in, as MIXI, Inc. outlines its investment strategies and pursuit of future content partners. It’s all about anime! Get in on the action to be part of a new design this realm will take on.

Programme:

  • 20-mins panel session
  • 20-mins Q&A

* Featuring the anime Rinkai!

Open to all buyers & producers. (Limited vacancies, subject to accreditation)​

Brought to you by MIXI, Inc.

5pm—6pm

iQIYI INTERNATIONAL: 2025 GRAND REVEAL

As iQIYI continues to push its business to overseas markets, with consecutive quarters of profitability, how will its International Business Department further speed up its global reach and create even more award-winning local original productions? What will be iQIYI International’s key focuses for 2025? Listen in on how iQIYI will take the game to a whole new level and spice up the industry.

Catch iQIYI’s Presidents, Country Market Leaders, and Production Partners in this exclusive session.

Session hosted by: Kelvin Yau, Vice President, Global Markets, Partnership & Investments, iQIYI International

Brought to you by iQIYI

5pm—6pm

SPAIN IN FOCUS. Content that CONNECTS

NETWORKING & DRINKS All are Welcome!

  • Experience firsthand why Spanish TV is a Global Powerhouse, driving billions in streaming revenue.
  • Enjoy an unparalleled opportunity to CONNECT with to some of SPAIN’s leading content companies.
  • Broaden your professional network and secure you next TV hit. 
Brought to you by Audiovisual from Spain

5:15pm—6:15pm

A NEW ERA OF CHINESE COSTUME DRAMA—
WORLD PREMIERE OF FLOURISHED PEONY

This exceptional session presents the upcoming costume C-drama series, FLOURISHED PEONY—a world premiere TV screening with the core production team on-site for Q&A. Grab your seats to discover new trends of C-drama storytelling and potential collaborations with the Huace Group. Not to be missed!

  • Yifang Zhao, Founder & Chairman, Huace Group 
  • Cecilia Zhu, General Manager of Global Business, Huace Group
  • Yinan Ding, Director of Global Distribution, Huace Group
  • Anna Yan, International Distribution Manager, Huace Group
  • Coco Han, Specialist of Content Management, C-drama Rights (Moderator)

Open to all buyers. (Limited vacancies, subject to accreditation)​

Brought to you by Huace Group

6pm—6:30pm

THE RISE OF CHINA’S SHORT-VIDEO INDUSTRY—INSIGHTS & OPPORTUNITIES

In addition to unique understandings into audience data and content ranking based on analysis of platforms used and engagement by demographics, this distinctive session also offers an overview of international collaboration, as well as possible partnerships with China.

This is your chance to take several steps closer to an ecosystem that will progressively impact viewers’ behaviour globally.

Brought to you by YOYWOW Space

6:30pm—9pm

GHY EXTRAVAGANZA DINNER 2024

By Invitation Only

Brought to you by G.H.Y Culture & Media

8:30pm—11:30pm

ATF—SPECTACULAR @ 25!
SILVER JUBILEE CELEBRATION

Be at Singapore’s trendiest spot in the sky to celebrate, as ATF hits another milestone. 

An Anniversary to remember… JOIN US!

Present ATF 2024 All-Access Badge to enter

*Programme subject to change

The opinions expressed and content presented by the speakers, moderators, and judges,
are solely their own and do not represent that of the producer (ATF and RX).